We use organic cotton to create products in a way that enriches the environment and improves conditions for farmers.
Organic cotton farming was developed by social entrepreneurs, farmers and NGOs who – like many of us – did not like the overuse of pesticides, or the social problems caused by production practice, including farmer debt and sickness caused by chemicals.
Organic cotton eliminates the use of toxic and persistent chemicals, improves soil health and increases water conservation. All of which is better for the environment, and for farmers and their communities.
These benefits explain why we have been increasing the amount of certified organic cotton we use in our collections over the years. Today, 74% of the cotton we use is certified organic and we are committed to continue growing the use of organic cotton and by the year 2022, 95% of all cotton we use will be certified organic.
The benefits of organic cotton
Conventional cotton farming has a significant environmental impact. It requires toxic pesticides and fertilisers, which causes biodiversity loss and can damage farmers’ health. Cotton crops are also highly water-intensive. It can take more than 20,000 litres of water to produce 1kg of cotton; equivalent to a single T-shirt and pair of jeans.
Organic cotton farming offers a solution. It is a more balanced way of producing cotton that considers the whole ecosystem.
Organic cotton farming also supports biodiversity and healthy ecosystems, and helps to mitigate climate change by increasing the ability of soils to sequester carbon.
Organic farming techniques use significantly less water as the crops are mainly rain-fed instead of irrigated. And because there are no toxic chemicals used in organic farming, there are no unnecessary toxins going into the ground. This enriches the soil and helps biodiversity to flourish.
Organic cotton farming is also beneficial to farmers. Under the right conditions, organic farming offers better livelihoods because farmers do not have to rely on expensive chemicals. Also, the premium prices paid for organic products helps farmers to increase their incomes. And not using hazardous pesticides and chemical fertilisers is better for farmers’ health.